This scary good marketing data proves that Halloween consumerism is ALIVE, and data can help to reach the right audiences.

One of the hardest tasks while developing a predictive model is the selection of the right algorithm.

Running is a complete physical activity, which is good for the body and mind, and it is also synonymous with freedom, energy and willpower.

“Study, get a job” but no one tells you to get a hobby!

Organisations should learn from COVID-19, as successful businesses will be those that can adapt to any type of unexpected emergency.

With more accurate predictions, smarter business decisions will be made, and this is the main value that data science offers to marketing.

Data collection is a huge asset for companies, but more important is the analysis and use of that data.

Portugal is not only good food, sun, Amalia or CR7. It's an IT reference and with the pandemic scenario, Nearshore is the right choice.

One of the main purposes of data mining is to find new hidden patterns in a dataset that can be useful and can support the decision-making.

In times like these of increasing uncertainty, businesses still need to analyze numbers and trends, gain insights and make decisions.

Digital transformation is more than a buzzword, is a guarantee of survival.

There are so many events that impact a business performance and a dashboard summarizes the most important events so you can take decisions.

In the new world of information, the data is valuable and it’s getting more and more volume. Microsoft Azure can help.

One of the biggest apps, MicroStrategy, recently presented its news for 2020, which promises to streamline and improve the 2019 version.

The impact of Covid-19 (coronavirus) has had a major impact on the economy, populations and companies worldwide.

With the COVID-19 pandemic growing, many companies are now working remotely. Here are some tips to work from home efficiently.

Data virtualization tools have been gained value across the world.

Estimating the average object creation time in traditional ETL tools depends on the structures of the organizations and the type of creation

Data marketplace, the global idea is just like any other marketplace but instead of being all about the fruits, vegetables or flowers...

Nowadays everyone talks about big data, and many companies are using it to improve their businesses, and Netflix is the perfect example.