PASSIO BLOG

Machine learning is nowadays a hot topic with great development, especially for the advantages it brings to business.

The total amount of data created, captured, copied and consumed globally has increased more than 5000% and is expected to continue...

Data Science is a competitive weapon and can improve operational efficiency and customer relationships...

What happens when data becomes horrible? Which data management incidents keep you awake at night? What data breaches give you goosebumps?

The holiday season of 2020 has definitely changed for both businesses and consumers. With the COVID-19 pandemic, and Christmas just around..

With the increase popularity of big data, some major misunderstandings have blurred the real function of big data. So, let’s myth-busting...

Data is one of the most valuable assets of any organisation and using data effectively can directly improve business results...

The Azure Stream Analytics, through the Windowing Functions, provides five possible ways to aggregate events for better data analysis and...

The data monetization landscape in changing rapidly and companies need to adapt if they do not want to be left behind.

Big data allow football clubs to gain a competitive edge on and off the pitch. But, analyse and extracting valuable insights is not...

As the amount of data available to us grows exponentially, information visualisation becomes very important to decision-making process.

Companies use PowerBI as a tool for analysing the data obtained, to make more assertive decisions and improve their businesses.

The amount of data available grows each day and never was so much data generated has today, but this data is only valued when it is stored,

Today, data is an invaluable resource for all businesses and developing a data strategy can help organisations overcome challenges...

This scary good marketing data proves that Halloween consumerism is ALIVE, and data can help to reach the right audiences.

Organisations should learn from COVID-19, as successful businesses will be those that can adapt to any type of unexpected emergency.

With more accurate predictions, smarter business decisions will be made, and this is the main value that data science offers to marketing.

Data collection is a huge asset for companies, but more important is the analysis and use of that data.