PASSIO BLOG

With the increase popularity of big data, some major misunderstandings have blurred the real function of big data. So, let’s myth-busting...

Data is one of the most valuable assets of any organisation and using data effectively can directly improve business results...

The Azure Stream Analytics, through the Windowing Functions, provides five possible ways to aggregate events for better data analysis and...

The data monetization landscape in changing rapidly and companies need to adapt if they do not want to be left behind.

Big data allow football clubs to gain a competitive edge on and off the pitch. But, analyse and extracting valuable insights is not...

As the amount of data available to us grows exponentially, information visualisation becomes very important to decision-making process.

Companies use PowerBI as a tool for analysing the data obtained, to make more assertive decisions and improve their businesses.

The amount of data available grows each day and never was so much data generated has today, but this data is only valued when it is stored,

Today, data is an invaluable resource for all businesses and developing a data strategy can help organisations overcome challenges...

This scary good marketing data proves that Halloween consumerism is ALIVE, and data can help to reach the right audiences.

Organisations should learn from COVID-19, as successful businesses will be those that can adapt to any type of unexpected emergency.

With more accurate predictions, smarter business decisions will be made, and this is the main value that data science offers to marketing.

Data collection is a huge asset for companies, but more important is the analysis and use of that data.

In times like these of increasing uncertainty, businesses still need to analyze numbers and trends, gain insights and make decisions.

Data virtualization tools have been gained value across the world.

Data marketplace, the global idea is just like any other marketplace but instead of being all about the fruits, vegetables or flowers...