Transform data to a better performance

Nowadays, the volume of data is huge and is increasing; data is everywhere!

Data collection brings huge gains to an organisation and is a competitive advantage for its business. But one of the main challenges is to transform this data into useful information.

Organisations must be prepared to receive the increasing volume of data and mostly to effectively manage this data to generate insights for their business. And that is what differentiates from competitors, the use made of the data and the value extracted from it.

Making decisions based on intuition or experience is extremely risky, especially now in a world of uncertainty.

Forbes says that “49% of respondents said analytics helps them make better decisions, 16% say that it better enables key strategic initiatives, and 10% say it helps them improve relationships with both customers and business partners.”

So, how can data help your business?

1) Make smarter decisions

Data can help to make decisions, for example, to find new customers, increase customer retention, improve customer service or predict sales trends through users' habits on the website.

2) Helps solve problems

Tracking and reviewing data from business processes helps to uncover performance breakdowns so organisations can better understand each part of the process and which steps need to be fixed and which ones are working well.

3) Helps understand performance

Sports teams are the best example of businesses that collect data and review performance data to make their teams better.

4) Improve processes

It helps to understand and improve business processes, reducing costs and time.

5) Helps to understand

Data is key to understanding customers, markets, competition and improving a brand’s customer experience.

Data is not just for technological companies; all business areas are now using data for better marketing strategies, improving customer experience, understanding business trends or just collecting insights on user data.

Analytics tools can help organisations to understand data in different scenarios across all areas of the business and identify new opportunities, having data from several fonts, achieving a global view and anticipating possible scenarios.

With the right technology and partner, the insights are the key tool for monitoring business to make better decisions that will impact the organisation's performance with more assertive strategies for decision-making, innovation and effective decisions, and be in front of the competition.