PASSIO BLOG

The total amount of data created, captured, copied and consumed globally has increased more than 5000% and is expected to continue...

This scary good marketing data proves that Halloween consumerism is ALIVE, and data can help to reach the right audiences.

With more accurate predictions, smarter business decisions will be made, and this is the main value that data science offers to marketing.

Data collection is a huge asset for companies, but more important is the analysis and use of that data.

Nowadays everyone talks about big data, and many companies are using it to improve their businesses, and Netflix is the perfect example.